Today, Marvel is one of the world’s best-known players in the comic industry. Spider Man and X-Men are just some of its popular superheroes. Thirty years ago, the company was on the brink of bankruptcy. How did Marvel make it back to the top?
Marvel and its rival DC Comics were long locked in a battle for supremacy in the superhero universe. But then Marvel revolutionized its storytelling palette: Formerly slick comic book heroes were given human traits and problems as well as superpowers. Plot lines became increasingly interwoven. Superheroes like Spider-Man, X-Men and Jessica Jones now enjoy cult status even among an audience that has never read the comic books. Former Marvel insiders and comic experts give a rare glimpse into the inner workings of the Marvel universe and reveal how the company fought its way back to become one of the most successful names in the entertainment industry.
