Viagra has long been associated with old men keeping the dream alive with blue pills prescribed by doctors or ordered online from dodgy websites that assault your spam folder. This has all changed now with the advent of Viagra Connect in March 2019, which can be bought over the counter without a prescription, grossing 4.3 million in its first 12 weeks, and the almost hysterical spread of glossy online websites marketed specifically to millennials and Gen Z. This trendy marketing, alongside removal of the embarrassment of doctor appointments, has started to normalize Viagra use among young men who don’t suffer from erectile dysfunction. Annual sales of Viagra and its competitors now amount to over $5 billion dollars, and it is also the most counterfeited drug in the world.
Obi, a 24-year-old man who would like to stop relying on Viagra, explores what’s behind this new boner renaissance and whether young men like him really should be taking erectile dysfunction medication.
https://www.vice.com/en
