Why would the US and India try to ban a platform for silly videos? And why would such a ban hit India’s rural poor? Is there more to TikTok than we presume?
We put two TikTok-obsessed families through an experiment, to see if TikTok knows more about their family members, than the families themselves. We shine the spotlight on the algorithm TikTok uses to feed you the videos you get to watch, and see how that has upended the high school logic of popularity, by giving the underdogs the spotlight they never used to have on Facebook, Instagram or Twitter. We see how TikTok is connecting illiterate audiences where no social media platform has done before.
But has the best thing to happen to social media in a while become a victim of a global power struggle?
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